ON PRESS CONFERENCES
1. Select a large room without a sunny window that will cause glare for photographers and camera crews assigned to cover the story.
2. Don’t start before 10AM, and if the news is slightly soft, the earlier in the week, the better. Weekends are bad with only skeleton media crews available.
3. Time your announcement so that it coincides with a major event.
4. Select on-sight locations rather than stuffy hotel conference rooms.
5. Brief the press in advance and provide background information so that they can ask intelligent questions.
6. Measure the success by outcomes and not by numbers.
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