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C. Paul Luongo's Published Columns

Thursday, September 28, 2006

PR Contributes Business Results

Public Relations Contributes Business Results Through Sales Generation
A $6 ROI

Boston—C. Paul Luongo, President, C. PAUL LUONGO COMPANY, Public Relations and Marketing, Boston, reports that “PR consistently contributes meaningful business results through sales generation.”

“It delivers a better ROI (return on investment) than any other form of marketing,” continues Mr. Luongo.

One dollar invested in mass-market TV advertising yields about $1.25. Price promotions might return only $.75, but one dollar invested in PR will return an average of $6.

“Marketing and innovation produce results, all the rest are costs,” reports an industry analyst.

Public Relations merchandizes the advertising and makes it more believable.

PR is more than media relations and more than a marketing tool, PR is a powerful sales driver.

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