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C. Paul Luongo's Published Columns

Thursday, September 28, 2006

Corporate PR Priorities


Boston – A leading CEO recently stated that there are four groups a business executive must address. They are: shareholders, employees, customers and communities. An effective professional Public Relations Program can be instrumental in assuring that these key groups are properly dealt with and informed.

Shareholders must receive critical financial information as soon as it is known. Dissemination information on a regular basis directly to shareholders as well as to the mainstream financial media is an important part of any Public Relations Program.

Employees must be informed about corporate programs and issues that are important long before they read about them in the press or hear rumors. Proper communication with employees promotes a sense of loyalty and camaraderie, which in turn, motivates them to offer products or services of a higher quality on the market for consumers.

Customers need to know everything about a company’s products or services in order to build brand loyalty – the more informed they are, the more likely they will decide on your company’s product. As a popular company slogan says, “An educated consumer is our best customer!”

Communities must be assured that the company is working to benefit them, in addition to maintaining a profitable margin to satisfy shareholders, employees and customers. An effective PR program, designed to meet these objectives, can assure continued growth and profitability for all concerned.

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